To promote competition in the American economy, President Biden last month issued an executive order directing the Alcohol and Tobacco Tax and Trade Bureau (TTB) to review its trade practice regulations that may “unnecessarily inhibit competition” and consider “reducing any barriers that impede market access for smaller and independent brewers, winemakers, and distilleries.” This is an important opportunity for small wineries to add their voice to the regulatory process that proposes to improve competition in our industry.  The Craft Wine Association has long advocated for the modernization of regulations that will benefit independent operators who have struggled to compete with large corporations for too long under