Drizly released their 5th annual Consumer Trend Report which reveals what Americans are drinking and what they are expected to drink this summer and beyond. The press release included 6 key finding; drink choices are changing this summer, staying in is increasing, gifting drinks are for holidays, Americans are saying no to alcohol, home parties are increasing, and shoppers trust recommendations from their friends. While reading through the report I started to think of current brands that would fit the bill for the future or if there was a gap in the market. If there was a gap, would it be possible