Drizly released their 5th annual Consumer Trend Report which reveals what Americans are drinking and what they are expected to drink this summer and beyond. The press release included 6 key finding; drink choices are changing this summer, staying in is increasing, gifting drinks are for holidays, Americans are saying no to alcohol, home parties are increasing, and shoppers trust recommendations from their friends.

While reading through the report I started to think of current brands that would fit the bill for the future or if there was a gap in the market. If there was a gap, would it be possible to fill it before consumer preferences changed again?

I answered yes. But how? I plugged in the information from the Drizly report to ChatGPT and gave it a simple prompt, “create me a brand and three products based on the information in this report”. I then took the products and asked Midjourney to design them.

While this brand creation is in no way complete. I would have a pretty solid foundation to build on and it took me just 90 minutes from starting this process to posting this report.

Check out the results. Do you believe there is space for Crimson Cellars in the market?

Brand Name: Crimson Cellars

Tagline: “Elevate Your Tastes, Embrace the Bold”

Crimson Cellars is a brand that embodies sophistication, authenticity, and connection. It caters to individuals who appreciate the richness of flavors and seek memorable experiences. The brand’s focus on red wine as the go-to summer vino reflects the shifting drink choices reported in the survey.

With a resurgence in home entertaining, Crimson Cellars recognizes the importance of hosting gatherings with family and friends. The brand’s products are designed to enhance these moments, whether it’s a backyard barbeque, a casual get-together, or a holiday gathering. Crimson Cellars embodies a sense of inclusivity and warmth, creating an atmosphere where everyone feels welcome.

Crimson Cellars stands out by focusing on quality and the personal connections that people value when exploring new alcohol brands. The packaging reflects the brand’s commitment to sustainability, utilizing eco-friendly materials that align with the values of environmentally conscious consumers.

Product 1: Crimson Royale (Red Wine)

Description: Experience the allure of Crimson Royale, a sophisticated red wine that embodies the spirit of summer. Crafted from carefully selected grapes, this full-bodied wine boasts rich flavors of ripe berries and a velvety smooth finish. Perfect for those seeking an elevated wine experience.

Product 2: “Sunlit Symphony” – A Luminous White Wine Experience

Description: Bask in the radiant glow of Sunlit Symphony, an exquisite white wine that captures the essence of a summer day. This vibrant wine dances on your palate with bright notes of citrus, melon, and a touch of floral elegance. Sip and savor the harmonious flavors that evoke the warmth and joy of sunlit moments.

Product 3: Fireside Amber (Light Lager Beer)

Description: Celebrate the spirit of togetherness with Fireside Amber, a light lager beer designed for those cozy gatherings around the fire. This smooth and crisp beer offers a harmonious balance of malt sweetness and hop bitterness. Let the amber glow warm your heart as you create cherished memories.

How would I rate the brand? Probably a 2.5/10 but it’s not a bad start for 90 minutes of work…

Originally posted: https://www.linkedin.com/pulse/drizlys-summer-drinks-brand-created-ai-taylor-harrison/