In 2021, its 13th season, the Wine Media Conference will take place August 5 – 7 in Eugene, the Willamette Valley, Oregon.
The conference attracts wine bloggers, traditional wine media, social media influencers, and wine industry members who communicate with them. These attendees are key members of the wine industry. They are not only passionate about wine – they are energized by communicating to their audiences about wine, wineries, and the people that make up the wine industry. This communication via blogs, industry magazines, social media, apps, and industry websites produces an ever-growing spiral of viral conversations.
Because of this, wine bloggers, writers, social media users, and industry communicators are a crucial aspect of the industry, a connection between wineries and consumers. They are often the voice of the industry. They are, by any definition, wine industry influencers.