The American wine industry tries to maintain a genteel image of friendly competition rather than a cutthroat style. Yet like every industry, it is about market shares, supply and demand and getting the message out. Keeping ahead of one’s competitors means keeping up with the newest technologies, even with an agricultural product like wine.
As Chief Growth and Experience Officer for Vintage Wine Estates (WVE) Jessica Kogan is one of a handful of women in charge of branding in an industry not quite as glamorous as her former positions at Donna Karan, Hill+Knowlton, Razorfish, Elizabeth Arden, Urban Decay, and Giorgio Armani. In 2004, she co-founded and launched digital native company Cameron Hughes Wine to critical acclaim, then joined the team of Vintage Wine Estates with their acquisition of Cameron Hughes in 2017, Under her direct leadership DTC more than tripled, from $30 million to just over $100 million in revenue.
Read the entire article here: https://www.forbes.com/sites/johnmariani/2022/12/28/wineries-of-the-future-had-better-go-digital-says-the-cmo-of-vintage-wine-estates/?sh=acaca7b15d10