There are numerous cases going through the federal court system, which challenges state discriminatory wine retailer shipping laws. In these states, an in-state retailer can ship to an in-state consumer, but an out-of-state retailer is denied these same privileges.

The essence of these suits comes down to one basic factor, in a digital marketplace physical presence is not necessary to perfect a sale with the consumer, yet sometimes it is necessary. Sounds confusing right!

Let me illustrate.