Life is confusing and with the information overload we experience, it gets even more confusing. When it comes to the liquor world, we are not immune to outside forces! Nothing demonstrates this more than the debate over direct-to-consumer (DTC) shipping. The debate over DTC spirits shipping is alive and well and with it we have contrasting views and contrasting data.
On one hand, there is the Wine and Spirits Wholesalers of America’s (WSWA) study, which states that 72% of mothers are concerned about DTC spirits shipping and on the other hand is the SOVOS study, which states that 80% of consumers want to purchase craft spirits via DTC shipping.
Read the entire article here: https://irishliquorlawyer.com/liquor-case-discussion/what-to-believe-on-dtc-shipping/