The recent Vinoshipper study on age-verification for online, Direct-to-Consumer sales (DTC) of wine has rocked the Three-Tier establishment, particularly the wholesalers who gave us their special “redliner” treatment, attacking credible media outlets such as the Wall Street Journal and Wine Searcher for covering relevant and significant data and factual common-sense analysis.  Like many others in this space who have advocated for the safe expansion of DTC, we are helping to chip away the years of influence that powerful special interests have long protected.

Read the article by Vinoshipper.